Wanna link to a picture or website in a description or comment at Flickr?
Here is what is going on behind the scenes.
The highlighted portion is the url of the link to which you want to direct people.
Copy the address from the destination page and paste it into the code between the quotation marks. The text that peolpe will see and click on to reach the link can be anything. I have used the incredibly creative choice of the word here.
Good luck and happy hotlinking!