It is all Making It Lovely's fault: a dreamy photo of Connect Four, being played by her darling daughter, and mention that the pieces are pink and brown!
Now, what is not to like about Connect Four? And how to resist one that is as pretty as this one? I am even willing to overlook the JC packaging.
My rationale is that it will make an excellent fine motor skills development tool for Big Boy. As for the pink, well, he can use the brown discs.
19.x.11 UPDATE: CB2 is carrying a beautiful version of this in Monkey pod wood and rubberwood. Sold!